Money, Mobilization, and Persuasion in the 2008 Federal ElectionsEdited by David B. Magleby
The 2008 election was an extraordinary event that represented change at many levels. The candidates’ innovative campaigns changed how funds were raised, how voters were mobilized, and how messages were communicated through advertising and the Internet. Parties and interest groups played their own important role in this historic election. In The Change Election, David Magleby assembles a team of accomplished political scientists to provide an in-depth analysis of this groundbreaking presidential election. Through a set of compelling case studies, these scholars examine the competition for votes in a dozen competitive House and Senate contests and in the race for the White House in five states: Ohio, North Carolina, New Hampshire, Colorado, and New Mexico.
Backed by a wealth of data and extensive interviews, the contributors provide an up-close look at the interactions of candidates' individual skills and personalities with the larger political forces at work in the election year. This book offers insights into the rapidly evolving organizational and technical aspects of campaigning.
Building on a tested methodology, The Change Election explores the interplay of money and electioneering. Magleby builds on more than a decade of prior studies to show the ways participants in our electoral process have adapted to statutory and judicial decisions and how the 2008 election has the potential to transform American electoral politics.
"When future historians look back on the 2008 election, they are certain to view it as a defining moment in American politics. David Magleby explains in detail why, in his well-documented book, The Change Election . This book is a must read for anyone interested in gaining a better understanding of the evolution of the election process in America."
—Rodney A. Smith, author of Money, Power, and Elections: How Campaign Finance Reform Subverts American Democracy
"David Magleby has produced a series of fine books on the way that candidates, parties, and interest groups campaign in contemporary elections. In a time when the rules are rapidly changing and campaign activity is less transparent, The Change Election is essential reading for anyone who wants to understand the conduct of campaigns."
—Clyde Wilcox, Georgetown University
"The Change Election offers a carefully researched and well-documented look at a U.S. election that turned many conventions upside down and reengaged the electorate in surprising and important ways. The book’s use of a range of evidence, including the spoken word collected in interviews, deepens the conversation in political science and public policy discussions and beyond. A robust democratic process depends on this strengthened conversation."
—The Oral History Review