Bill Giles and Baseball

John B. Lord
Book Cover

HC: $36.00
EAN: 978-1-4399-0786-3
Publication: Apr 14

Ebook: $36.00
EAN: 978-1-4399-0788-7

328 pages
6 x 9

The extraordinary story of the man who helped bring a World Series championship back to Philadelphia


Listen to a podcast, featuring John Lord and Bill Giles discussing Bill Giles and Baseball at the Bergino Baseball Club, 14 November 2014.

Bill Giles oversaw one of the greatest eras of winning that the Philadelphia Phillies ever enjoyed and helped guide major league baseball through the most turbulent era in its history. In Bill Giles and Baseball, John Lord deftly chronicles Giles’ remarkable career—which includes 44 years with the Phillies—to provide an insider's view of the business of the sport. He addresses the often controversial, sometimes ill-advised, moves by baseball’s hierarchy that have nonetheless propelled the game to unimagined economic growth.

Based on fascinating and extensive interviews, Bill Giles and Baseball spans Giles’ extraordinary life in baseball, from his childhood growing up in the game to the tumultuous years he spent as the president and managing partner of the Phillies. Purchasing the team in 1981, just after baseball experienced its first serious labor stoppage, Giles watched baseball add franchises, grapple with the player’s union, realign the leagues, and restructure baseball’s postseason. Lord shows how Giles skillfully navigated these tumultuous events. But as the public face of the Phillies championship teams of 1980, 1983, and 1993, Giles is best remembered for his critical role in creating innovative television deals and for leading the efforts to build the Phillies’ beautiful new ballpark.

Bill Giles and Baseball offers a penetrating behind-the-scenes look at the business of baseball as seen through the eyes of one of the architects of the game. Lord showcases the unique perspective of Giles, who tried to advance both the game he loves and the baseball industry itself despite the controversies and conflict that baseball faced during his era.

Table of Contents



1 A Rapid-Fire Exposition of the Business of Baseball from the Beginning to 1981
2 Bill Giles and Major League Baseball’s Network TV Deals, 1983–1995
3 Collusion
4 The Rise and Fall of Fay Vincent
5 Era of Unrest: The Strike of 1994 and the 1996 Collective Bargaining Agreement
6 Expansion, Realignment, and Interleague Play: Bringing Baseball into the 1990s
7 The Evolution of Baseball’s Governance System
8 Toward a New Era of Labor Peace: The 2002 Collective Bargaining Agreement
9 Bill Giles and His Baseball Team
10 Bill Giles and His Ballparks
11 From the Depths of 2002 to the Heights of 2012: Nine Reasons Why Baseball Is Booming


About the Author(s)

John B. Lord is Professor of Marketing and Director of Sports Marketing at Saint Joseph's University. He is the co-editor (with Aaron L. Brody) of Developing New Food Products for a Changing Marketplace and a contributor to Strategic Management: A Cross Functional Approach.