Identifying Consumption

Subjects and Objects in Consumer Society

Robert Dunn
Book Cover

PB: $29.95
EAN: 978-1-59213-870-8
Publication: May 08

HC: $81.50
EAN: 978-1-59213-869-2
Publication: May 08

Ebook: $29.95
EAN: 978-1-59213-871-5

248 pages
5.5 x 8.25
2 figs.

A challenging new theoretical approach to the study of consumption and identity

Read the Introduction (pdf).


Identifying Consumption illustrates how an individual’s buying habits are shaped by the dynamics of the consumer marketplace—and thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption. By doing so, he addresses how we spend and its relationship with status and lifestyle. ; Dunn provides a comprehensive guide to the study of modern consumer behavior before summarizing and critiquing the major theories of consumption. At this juncture, he proposes a method of analysis that focuses on the significance of status and lifestyle in social relations that can help explain how the consumer marketplace is shaped. He concludes by raising issues about different ways of consuming and the relationship between consumption and identity.

Table of Contents

Acknowledgements Introduction Part I: Commodities, Objects, the Subject 1. The Triumph of the Commodity: Theoretical Lineages 2. Culturalizing Consumption 3. The Subjectivity of Consumption Part II: Lifestyle, Status, Identity 4. The Social Relations of Consumption 5. The Identity of Consumption Conclusion Notes References Index

About the Author(s)

Robert G. Dunn is Professor Emeritus, Department of Sociology, California State University, East Bay, and author of Identity Crises: A Social Critique of Postmodernity.