Hybridity, or The Cultural Logic of Globalization

Marwan M. Kraidy
Book Cover

PB: $30.95
EAN: 978-1-59213-144-0
Publication: Jun 05

HC: $71.50
EAN: 978-1-59213-143-3
Publication: Jun 05

Ebook: $30.95
EAN: 978-1-59213-145-7
Publication: Jun 05

240 pages
6 x 9
1 tables

A guide to understanding hybridity-the interaction of cultures


The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.

Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.

Table of Contents

1. Cultural Hybridity and International Communication
2. Scenarios of Global Culture
3. The Trails and Tales of Hybridity
4. Corporate Transculturalism
5. The Cultural and Political Economies of Hybrid Media Texts
6. Structure, Reception, and Identity: On Arab-Western Dialogism
7. Hybridity without Guarantees: Toward Critical Transculturalism

About the Author(s)

Marwan M. Kraidy is Assistant Professor of International Communication at the School of International Service, American University. He is co-editor of Global Media Studies: Ethnographic Perspectives.